Marketing Operations (Ops) — Source Attribution — Part I — Capturing Source Info

In my previous post, I talked about the three things we need to do when we get a new lead to our database.

The first of those three things was ‘Acquiring the Lead’, which is what this blog will cover.

Definitions

‘Attribution’, in Marketing terms, is How and Where the lead interacts with us.

If the interaction resulted in ‘acquiring’ the lead, it is considered ‘First Touch’ attribution.